Our behavior and daily actions impact the environment (Ecological footprint). Most of us don’t
make the connection between our daily routines and environmental changes and don’t seek information to better understand the problem. It is hard for us to think about future consequences when we don’t see their immediate results (Theory of Psychological Distance). Global warming seems distant, it is slow and gradual. It seems like the difference we can make is negligible.

This project aims to reach people who are not necessarily concerned about global warming, to bring them closer to the issue and to illustrate the collective power of a collection of individuals to create change.

By using a weave of behavioral conclusions, visual information and by a set of nudges, this project aspires to ignite engagement in individuals and to increase self-and collective efficacy, influence pro-environmental behaviors and achieve climate-relevant behavioral spillover.

The outcome of this study is a positive environmental “I’mpact Signature” which implements a direct benefit indication of their actions to the users, it is expressed in personal accumulated savings, and also shows them their impact on carbon emissions, in comparison to similar users communities and other actions their footprint effects. The project does so by using the convenience of existing platforms.

In addition to taking into account users personal environmental costs, this project turns to technology enterprises (like Google, which is used as an example in this initiative) to show their social responsibility, harnessing their international power and their massive data collection to motivate individuals into motion by creating positive environmental influence. Those could help bring climate change to the forefront, encourage habit change and find creative solutions to fight climate change.